In the textile industry, the market for casual and sportswear
2025-01-17
In the textile industry, the market for casual and sportswear has always been a leader among other products, widely favored by consumers, especially those that emphasize functionality and have received high praise. However, only true experts understand the meaning of functional sportswear, such as malt layer, onino skin, etc. Consumers need professional personnel to provide correct information to understand the true function of wearing it.
Since 1994, many companies have successfully developed a series of functional fabrics based on the characteristics of fibers, such as Tactal, GORE-TEX, Lycra, Polortec fleece, etc., each occupying a place in the market according to their end use requirements. It also allows fiber companies to understand that the ultimate use of the entire 'fabric system' is the fabric, not the fibers themselves. This understanding will encourage manufacturers to actively pursue their top goals and develop new fibers. Clear market goals increase the probability of success. Different categories should be distinguished based on the focus of the demand, such as age, health, national conditions, popularity, gender Taking the baby boomer born after 1945 as an example, they are around 50 years old and basically have the power to save and spend, influencing the mainstream of the market. However, as they grow older, the impact of the new and old markets becomes greater, and they no longer follow the rules.
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HIGO INDUSTRIES LIMITED
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